Words.

I've been cheating. Posting videos and pictures on my website instead of writing words.

I have been writing words. Just not for myself. I've been writing them for these fine people.

26 Treasures. You know the project. The one that started as an idea in January when I read the article that sparked something that led to the chat with the 26 man who liked the idea and pitched it to the London festival, who pitched it to the big museum in the city. Since that day, little 26 Treasures has become very big 26 Treasures. This week we're designing the pamphlet that will be available the week of the London Design Festival.

That's 18-26 September.

We're also organising a special evening at the V&A, where we hope some of our writers will read their 62-word reflections while standing by their treasures. That should be Friday 24 September.

The website looks great www.26treasures.com

This will grow over the summer as every Wednesday we publish stories about our writers and their treasures, and every day from tomorrow we publish a reflection by other writers who showed an interest in the project.

Tomorrow there's a nice piece about a statue of Eve. Then Thursday it's the Mansion of Bliss.

This is my first week in about six months where I won't be able to dedicate a whole day to this project. Why? Because I'm working with The Writer in London.

John Simmons - a man I hope I can now call my friend, as well as my unofficial mentor - is the director of brand language at The Writer. His many books about writing for business decorate the shelves. John recommended me to Anelia. Anelia told Adam about me. Adam sent me a challenge. The rest, as they say, is quite interesting but rather detailed.

This week I'm working on a juicy project with lots of words.

So I've been writing a lot but not much for myself. Does that matter? Yes. To me. To keep my writing creative, I need to write personal things. Like blog posts. Like the occasional tweet. Like the script I owe my agent, the short stories, the comedy sketch.

I will write these other bits. And they'll charge me for my next business writing challenge. Which will get me ready for more scriptwriting.

And the cycle will continue.

I like this writing life.